Advisors:
International Consortium for Electronic Business, USA
Journal of Business and Management, USA
International Journal of Electronic Business, UK
International Journal of Internet Marketing and Advertising, UK

Co-Organizers:

University of Hong Kong, Faculty of Business and Economics, Hong Kong, China
Thammasat Business School, Thammasat University, Thailand
College of Management, National Chung Cheng University, Chiayi, Taiwan

Conference and Proceedings Book Co-Chairs:
Eldon Y. Li, National Chung Cheng University, Chiayi, Taiwan
Peter Ractham, Thammasat Business School, Thammasat University, Thailand

Program Co-Chairs:
Benjamin Yen, University of Hong Kong, SAR China
Honglei Li, Northumbria University, Newcastle upon Tyne, UK
Albert Huang, University of the Pacific, USA
Ravi Sharma, Zayed University, Abu Dhabi, U.A.E

International Program Committee/Editorial Board:

Abbas Tarhini, Lebanese American University, Lebanon
Aijaz A. Shaikh, University of Jyväskylä, Finland
Albert Huang, University of the Pacific, USA
Benjamin Yen, University of Hong Kong, China
Chien-Ming Chen, Harbin Institute of Technology, Shenzhen Campus, China
Chih-Ping Wei, National Taiwan University, Taiwan
Chong Guan, Singapore University of Social Sciences, Singapore
Christy Cheung, Hong Kong Baptist University, Hong Kong
Cooper C.Y. Ku, National Chiao Tung University, Taiwan
Eldon Y. Li, California Polytechnic State University, USA
Feng Li, Cass Business School, City, University of London, UK
Honglei Li, Northumbria University, Newcastle Upon Tyne, UK
Hsin-Lu Chang, National Chengchi University, Taiwan
Hu Xiong, University of Electronic Science and Technology of China, China
Ibrahim M. Al-Jabri, King Fahd University of Petroleum and Minerals, Saudi Arabia
Jao-Hong Cheng, National Yulin U. of Science and Technology, Taiwan
Jesús Garcia-Madariaga, Universidad Complutense de Madrid, Spain
Jia Qiong, Business School, Hohai University, Nanjing, China
Jiahua Weng, Kanagawa University, Yokohama, Japan
John Chengqi Guo, James Madison University, USA
John Hamilton, James Cook University, Australia
Keng Leng Siau, City University of Hong Kong, Hong Kong
Laddawan Kaewkitipong, Thammasat Business School, Thailand
Laurence F.K. Chang, Fang Chia University, Taiwan
Liming Yao, Sichuan University, Chengdu, China
Michael C.L. Chau, University of Hong Kong, SAR China
Michel De Rougemont, University Paris II, France
Pei-Lee Teh, Monash University, Malaysia
Peter Ractham, Thammasat Business School, Thailand
Pimmanee Rattanawicha, Chulalongkorn University, Thailand
Qiang Ye, Harbin Institute of Technology, China
Ravi Sharma, Zayed University, Abu Dhabi, U.A.E.
Savvas Papagiannidis, Newcastle University, Newcastle upon Tyne, U.K.
She-I Chang, National Chung Cheng University, Taiwan
Shih-Wei Liao, Dept. CSIE, National Taiwan University, Taiwan
Siriluck Rotchanakitumnuai, Thammasat University, Thailand
Stuart Orr, Melbourne Institute of Technology, Australia
Thurasamy Ramayah, Universiti Sains Malaysia, Penang, Malaysia
Timon C. Du, Chinese University of Hong Kong, SAR China
Vandana Ahuja, Jaipuria Institute of Management, Ghaziabad, India
Victor Jeng-Chung Chen, National Cheng Kung University, Taiwan
Waiman Cheung, Chinese University of Hong Kong, SAR China
Wayne Huang, Southern University of Science and Technology, Shenzhen, China
Wei-Hsi Frank Hung, National Chengchi University, Taiwan
William Y.C. Wang, University of Waikato, New Zealand
Xiaoyu Xu, Xi’an Jiaotong University, China
Xudong Luo, Guangxi Normal University, China
Yichuan Wang, Sheffield University Management School, UK
Yue Guo, Southern University of Science and Technology, Shenzhen, China
Zhibin Lin, Durham University Business School, Durham, UK